Casumo recently launched their Sports Book offering to bolster their already impressive online casino presence. As part of their launch they have partnered with Reading FC as the Principle Partner. Casumo commissioned TomandSteve to create a series of videos to raise the profile of this partnership online through social media video production. We’ve shared below some of our favourite campaigns so far.
Due to Covid-19, Reading fans were unable to travel to the Reading FC stadium to support The Royals in their home games. As such Casumo and TomandSteve developed this neat idea of having fans surprised by the club manager on a Zoom call. The lucky fans had no idea they’d be talking to the main man! We’re chuffed with how well this campaign came out, and our creative Zoom call interface.
Casumo x Reading FC – Surprise Zoom Call to the Fans!
Halloween is always a great time to play some pranks on football players, so we didn’t pass up the opportunity to torment some of the Reading FC team for the enjoyment of loyal fans. We devised a concept whereby the Reading players thought they were doing a quickfire quiz, when in actual fact, they were about to get quite a spooky shock!
Casumo Christmas Quiz!
Casumo and Reading FC teamed up to commission TomandSteve to produce something truly special for the Reading FC fans for Christmas. We put together this epic challenge video, with a few extra-special edits to make the video really ‘pop’. – The response online has been exceptional!
Rainbow Laces at Reading FC
As part of Casumo and Reading FC’s commitment to inclusivity they worked together with Stonewall’s Rainbow Laces campaign. We produced this highlights edit and added motion-graphics to the video so as to illustrate how much money Casumo donated to relevant charities.
They promised to donate £10 for every completed Royals pass and an extra £100 for every goal we scored on Saturday.
So @CasumoSports have calculated a fabulous final figure of £5,420 – a sum to be split between two charities who celebrate and support inclusivity in sport! 🏳🌈
— Reading FC (@ReadingFC) December 7, 2020
We’re continuing to work very closely with Casumo and Reading FC, so please check back soon to see our latest campaigns.