Paid placement video marketing is a must in today’s digital world. It helps your message directly reach the right audience, and drive real engagement. By combining creative, high-quality video with intelligent targeting, you can boost visibility, and connect authentically, making the most of your video content.
Paid-Placement Case Study – Treatwell
We recently produced a series of paid placement video ads for Europe’s largest Hair and Beauty Marketplace. Drawing on our extensive experience across diverse sectors and industries, we were confident that our innovative concepts—brought to life with our signature high-quality execution—would truly stand out.
We were entrusted with producing over 200 pieces of content within just three months. Our goal was to ensure that every piece felt authentic and localised, no matter where it was viewed. This personalised approach was crucial in creating a sense of connection with the audience—making them feel spoken to, rather than spoken at.
Paid-Placement Case Study – GamBan
We were commissioned to create a series of powerful paid-placement animated ads that expose the questionable tactics used by the gambling industry to attract and retain customers. These animations are designed to be anything but ordinary, featuring intricate visuals and top-level sound design that captivate and inform.
To ensure these ads stood apart from typical campaigns in this sector, we developed a bold challenger brand narrative and aesthetic. This approach not only grabs attention but also challenges the status quo, making a real impact and driving meaningful conversations.
Your Brain on Slots.
Traps and Tricks.
Pathway to Addiction
Casino in your Pocket.
Paid-Placement Case Study – Dreams Beds
We partnered with Dreams Beds to produce a series of social-first videos aimed at boosting their online presence and driving meaningful engagement. Designed specifically for platforms like Facebook and Meta, these videos combined expert insight with smart storytelling to resonate with audiences on a personal level.
Collaborating with leading osteopaths, the content showcased simple, effective exercises and highlighted specific bed types tailored to support better sleep and wellbeing. Each video also featured cutting-edge bed technology, reinforcing Dreams’ position as a leader in sleep innovation. The result? A suite of engaging, informative content that not only elevated the brand’s social channels but also racked up tens of thousands of views across platforms.
Paid-Placement Case Study – LogiFuture
We often specialise in creating hero pieces of longer-format video content, designed to creatively and compellingly depict complex products or services. While these high-end videos serve as flagship content, we’re increasingly helping our clients maximise their value by producing cut-down versions tailored specifically for paid-placement video ads.
By repurposing a single hero video, we can generate multiple ad variations, delivering exceptional ROI and reducing the risk of ad fatigue when audiences repeatedly see the same content.
For example, in this series of paid ads for Logifuture we produced over 10 paid-spend ads, all of which was derived from just three hero showpieces, achieving outstanding results through a highly effective paid-spend campaign.
Games Studio
Zoom Soccer
Simulate
Why Choose Our Video Paid-Placement Ad Service?
Maximising Digital Campaign Performance with Content-Driven Optimisation
At TomandSteve, we combine high-quality creative production with data-driven campaign optimisation, ensuring your Google and Meta ads deliver maximum performance and value.
What We Do:
We deliver highly creative content that performs by ensuring your Google Ads and Meta campaigns are built to maximise results.
Here’s how we achieve that:
1. Audit & Analyse: We review your ad accounts to uncover areas for improvement — from bidding strategies to audience targeting and campaign structure.
2. Optimise: We provide recommendations to improve your account performance, ensuring your campaigns are working as efficiently as possible.
3. Activate: We produce quality content and implement bespoke optimisations, ensuring our video ads are deployed within a system designed to maximise impact and ROI.
What’s Included in Our Campaign Audit
Our audits are designed to fine-tune your spend management across Google Ads and Meta, ensuring your ad budget is working harder and smarter.
Here’s what we cover:
1. Bidding & Budget Strategy– Ensure your ad spend is efficient and aligned with your business goals.
2. Campaign Structure– Optimise your campaigns for better performance and easier management.
3. Audience Targeting– Reach the right people at the right time, maximising relevance and engagement.
4. Ad Setup & Creative Alignment– Ensure your ads are set up to take full advantage of your high-quality content.
Why It Matters
By combining data-driven account optimisation with high-quality creative content, we help you achieve better results, faster.
Our goal is to ensure your ad spend on Google and Meta delivers more value, driving higher engagement, better conversion rates, and stronger business outcomes.
How We Deliver Results
We take time to understand your business model so we can recommend the right campaign strategies and produce content that resonates with your target audience.
We’ve found that the combined impact of better campaign management and high-quality content leads to measurable performance improvements, making your marketing investment more effective.