MoPlay launched onto the online Betting scene in 2018 in a big way. They commissioned TomandSteve to create a huge launch video with their sports partner Manchester United Football Club.
The production of the launch video saw TomandSteve fly out to Miami to film with the Manchester United Players, the video content was then sent back to our studio in London where the post-production magic took place.
The launch of MoPlay’s company was synchronised with the launch of the video, which achieved 15 million views in the first two weeks and generated huge amounts of conversation online about MoPlay! Take a look below and see for yourself.
MoPlay X Manchester United Guinness World Records
We set not one, but two Guinness World Records with one of the biggest sports team in the world! After meticulously planning around the technical requirements for this challenge, we worked closely with Guinness World Records and the Manchester United players to ensure best efforts to smash the two records, and smash them we did! See for yourselves who scores the most goals from a corners in 60 seconds.
MoPlay X Hertha Berlin – Partnership Launch
MoPlay announced it’s arrival in Germany by launching its partnership with the Bundesliga Team – Hertha Berlin. They challenged TomandSteve to develop a creative that would stand out from all the other football noise. We developed with a very unique creative that saw us present MoPlay as a ‘Sports Science Company’ to the Hertha Berlin players in what turned out to be a hilarious prank video. Watch it below to see how we got genuine engagement and excitement from these high-profile players.
MoPlay X Watford – Partnership Launch
As part of MoPlay’s Premier League appearance, they also sponsored Watford FC. From very limited access to the team we created this super cool high energy launch video.
We went on to produce a wealth of content for MoPlay, including multiple shortform pieces of social media video content and graphic imagery for their social channels, all helping to boost their online presence and audience engagement figures.