Essex Police contacted TomandSteve to help bolster their recruitment process, they were looking for experts in social content to tailor their recruitment campaign so that is was optimised for Social Audiences. This started with a #FitTheBill campaign in 2019, together we managed to increase applications by 100%. They success of this has lead to Essex Police commissioning TomandSteve several more times.
#MyOtherLife – The Specials
After the huge success of the recruitment campaigns we produced for Essex Police in 2020, we were asked to repeat the formula again, and produce something in more inspiring for the Christmas period of 2021. We jumped at the opportunity and challenge and produced this sub 60 seconds animation showcasing all of the different people that help volunteer as Special Constables whilst simultaneously calling out for new members of the community to sign up.
#MyOtherLife – Special Constabulary Recruitment
Targeting peoples New Years resolutions over the Christmas Break, TomandSteve developed a social campaign for Essex Police encouraging audiences to become Special Constables (voluntary Police Officers) in 2020. To Cut through the noise our content was designed with social consumption in mind from the very first second, we delivered the message clearly and quickly, before viewers can scroll too far.
Creative one – TAKE CHARGE
Creative two – TAKE CONTROL
Creative three – STOP PLAYING
#FitTheBill – Regular Police Officer Recruitment
Working with Essex Police’s existing campaign, encouraging other professions to move to Essex Police, TomandSteve created a series of 6 animations to target social audiences on their downtime. Below are 3 of our favourites from the campaign.
Creative – JOB LOSS > JOB GAIN
Creative – LONDON LIVERPOOL STREET > CHELMSFORD
Creative – MOVING OUT? MOVING ON!
